On lynda.com while watching the video, Craig Smallish talks about how to develop a project and come up with an original idea.
The Concept Building Processes are: Core Values, Free Association, Descriptives, Rough Sketches & Investigate Variation. Smallish also says that creating many ideas can help
Figuring out who your client is also makes you more likely to gain their trust. Smallish suggests giving a client brief to get the basic information about your client. Make sure to meet the client in person and even better at their own home, which can reflect their own personality.Basically anything where you can see body language Sketching notes can be helpful. Though provoking questions are key.Maybe ask them what their greatest achievement is or lessons they've learned and the best decisions they'v made. Remember this information should be the foundation but not the whole of your project.
Once you understand the basics of your client, ask yourself what solution you are attempting to provide to them. Smallish also suggests project briefs where you can really get a feel of what you're doing and meet in person like the client brief. Again notes & sketches will help.
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